Advertising Agency Brisbane
HELP YOUR PRODUCT SELL AND KEEP SELLING
WITH AN EFFECTIVE ADVERTISING STRATEGY
In this competitive world different brands are born every day and many more are already well established, comfortable in the knowledge that they exercise a market monopoly. Then there’s you, with your business, and you want to make your mark with the products and services you have to offer. Sometimes it can be hard to see how you can make a dint in the market when you’re just starting out, or if your market share is falling behind. To ensure your business literally gives them a run for their money, you need to be smarter in your approach to advertising and marketing by working with a proven leader in the Brisbane advertising agency field. Our skilled team here at the Big Ideas Group (BIG) will create and implement unique and effective strategies that succinctly communicate what you do and who you are.
IF MY PRODUCT IS UNIQUE WHY DO I NEED AN ADVERTISING STRATEGY?
Having a great product is not enough to sell it. You need to make sure your intended target market knows it exists and have the confidence in your brand to actually purchase it. To do this, your business needs to gain exposure and credibility, which can be done through a number of mediums.
A great advertising and marketing strategy sells your product and builds an ongoing consumer relationship. In turn, this creates consumer loyalty and thus confidence in your brand and product. Prior to creating an advertising strategy for your business, our team will discuss the various advertising communication dissemination options available to you, and which might be more or less beneficial for your business.
IT ALL STARTS WITH A WEBSITE
In a world in which consumers often do their research before purchasing a product, you will be dead in the water without your own website. For instance, consider how much confidence you have in a business if they don’t have their own website these days? You might even think that:
- They aren’t a real company or business
- They aren’t legitimate
- They don’t have a good product or don’t provide a good service
- It’s too difficult to find the information you need, or the contact information you need.
Do you really want to risk your customer moving along to your competitor, just because they couldn’t easily find your phone number?
So whether you need a website designed and built from the ground-up, or need your current one tweaked, we can help. Once your website is taken care of it’s time to focus our energies on advertising avenues.
ADVERTISING AVENUE OPTIONS
Our expert team will work with you to find the appropriate advertising channels for your business. These could include:
- Social media websites/platforms such as FaceBook, YouTube, Twitter, Instagram, Google+ and more
- Relevant blogs or blog creation
- Related consumer websites and other online avenues
- Print/Magazine channels
- Or a combination of all the above for maximum effect.
For a detailed explanation of our advertising agency Brisbane services, please choose from the drop-down menu under our ‘Services’ link.
Once we have decided on the most viable avenue to target your designated market, we will create the plan of attack and tailor an advertising strategy unique to your brand.
PARTS OF A SUCCESSFUL ADVERTISING STRATEGY
- We study market trends, identify the best point of entry into your market niche and how to promote your brand and product most effectively to create a lasting impression and instant brand recognition. To develop this much needed trust between your brand and targeted consumers, we use catchy and concise copy and headlines that spark interest, as well as pouring our creativity into creating exciting and relevant brand logos, artwork, photos and/or promotional videos.
- We build positive associations between consumers and your product to illicit positive feelings and ultimately the urge to purchase using the aforementioned techniques.
- We identify and employ a “desire hook” which differentiates and elevates your product from the offerings of competitors to reel in consumers. Our specialists will give your brand a distinctive life of its own, with a style and theme which places you at the forefront of potential customers’ minds.
- Often creating a desire hook is enough to motivate consumers into buying. For those products that require a little extra we will formulate a suitable action motivator.
Unlike other Brisbane advertising agencies, when you work with us your business will become more than the sum of its parts. Our creative team understands that advertising is both an art and a science, a marriage between creativity and analysis. We will bring your brand to life to entice your target audience so you can take your rightful slice of market share, grow your business name and be on your way to achieving your business goals.
With success after success to our name, you can breathe easy knowing you will experience an optimum return on investment when working with the Big Ideas Group, one of the best advertising agencies in Brisbane. We have a wealth of experience to add to your marketing strategy, and make your business thrive. So whether you are in the property, hospitality, or high-end lifestyle business, we can help you build your customer base and long-term consumer confidence. Call us on 0419 349 558 and find out why other advertising agencies, Brisbane, cannot compete with us.