Copywriting: The art and science of verbal carpentry.
The Art & Science of Verbal Carpentry
“Above all, copy should be created with one aim in mind – to sell a product or service.”
Copywriting is a skilled craft, verbal carpentry as opposed to mere words on paper and above all it should be created with one aim in mind – to sell a product or service.
More specifically it is the art and science of writing words to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.